Austin360 Rock the Lot is a free two-day event located in the Austin American-Statesman parking lot. It is full of local bands playing over the course of two days, food, drinks, activities and events designed for the local Austinite. With over 7,500 in 2014 in attendance, 2015 will bring over 9,000!
Tents with vendors / partners
Nearly 40% of Austin adults (18+) attended a music event locally in the last 12 months.
Over 310,000 attended an outdoor music festival in the last 12 months.
They are young, with slightly more income than the market.
And they have spending power:
Combined income of attendee households is $22 billion.
Prepare for an unforgettable, all-day party with performances and appearances by some of the most innovative, influential and groundbreaking new artists while honoring those who made the biggest impact in music over the past year. You won’t want to miss this year’s music lineup, including epic performances by Big Sean, Fall Out Boy and Years & Years. The annual mtvU Woodies Awards has since skyrocketed numerous recognized acts to the next level of their careers including artists such as 30 Seconds to Mars, Fall Out Boy, Kings of Leon, Rick Ross, Wiz Khalifa, Macklemore and Ryan Lewis, Zedd, and Iggy Azalea.
Event doors open at 3 p.m. on Friday, March 20 at 305 South Congress Avenue in Austin. Entrance into the 2015 mtvU Woodie Awards is free, just RSVP at WoodiesTickets.com. Get the latest updates on performances at woodies.mtv.com!